Google Ads
Search, Shopping and Display campaigns built for conversion, every bid strategy, ad group and keyword tied to revenue, not click volume.
Google Ads done right.
Most Google Ads accounts are structurally broken, broad match keywords bleeding budget, ad copy that does not match search intent, landing pages that kill conversions. We audit, rebuild and manage. Every campaign is structured around a revenue target, tracked end-to-end and optimized weekly.
What you get.
Search Campaigns
Exact and phrase match keyword targeting with ad copy that matches search intent precisely. Split-tested continuously for CTR and conversion rate. Quality scores tracked and improved monthly.
Google Shopping
Product feed optimization and Performance Max or Standard Shopping campaigns for e-commerce. We structure campaigns to dominate commercial queries at the lowest cost-per-acquisition.
Display & Remarketing
Audience-based display ads that keep your brand visible to people who have already shown interest. Frequency-capped and optimized to assist conversion without wasting budget.
Transparent Monthly Reports
Revenue attribution, cost per lead, ROAS, search impression share and quality score trends. Reports are written in plain language with a clear action plan. Not a spreadsheet.
What is the minimum ad spend for Google Ads to be worthwhile?
We recommend a minimum of €1,000/month in ad spend. Below that, the algorithm does not have enough conversion data to optimize, and results are slow and unpredictable. Our management fee is charged separately.
Can you take over an existing Google Ads account?
Yes, and we always audit before taking over. We will tell you honestly what is worth keeping and what needs to be rebuilt. Some accounts are salvageable with restructuring; some are better started fresh.
How long before Google Ads starts working?
You will see traffic within 24, 48 hours of launch. Meaningful optimization takes 4, 6 weeks as the algorithm collects conversion data. Full, stable performance is typically reached within 60, 90 days.
Do you also manage the landing pages?
We review and advise on landing pages as part of every campaign. If your landing page is killing conversions, we will fix it, either as part of the campaign scope or as a web design project.
Ready to get more from Google Ads?
A 30-minute call, zero pitch theatre. A direct conversation about your goals.